About the Client. And Syden.
TUI is a real world business, in the travel industry, but not a real client of mine. TUI is one of the largest tourist operatoris in the Nordic and offers package tours to more than 100 destinations world wide.
A well known destination for Norwegians is “Syden”, which denotes southern countries and regions where frosty Norwegian travel for vacation to “soak up the sun”. Characteristic for Syden is hot weather, sandy beaches and warm oceans.
Target audience
Let me introduce Susan Syden-Tourist – a 58 year old woman who loves to travel to warm places.
