| Script | Visual ideas |
| At Scoops, we believe that ice cream | |
| is only as good as what you put into it. | |
| That’s why we only use | |
| natural | |
| organic | |
| and locally sourced ingredients. | |
| This international ice cream day | |
| we’re running a special on all our ice creams. | |
| Buy two scoops | |
| and get a third scoop free! | |
| Scoops Ice Cream Parlour |
A step-by-step guide to exploring styles:
| No. | Step | Description |
|---|---|---|
| 1 | Find references. | If you’re trying to figure out what an ice cream will look like, the first step is to look at what other people have done. Search on Dribbble, Behance, Google Images, Artstation, and stock sites – the more you can throw into the melting pot, the better. |
| 2 | Combine two or three references into a single image. | Copying a reference can be considered plagiarism, but it’s unique when you merge two or three references. |
| 3 | Start with sketches. | Don’t get weighed down going into the nitty-gritty of a detailed illustration. Start with bold, loose concepts before you get stuck into the detail. |
| 4 | Start in greyscale. | Colour is complicated, and sometimes it can affect how we sketch and design. So it can help your idea flow by just using black, grey and white when designing your initial ideas. |
| 5 | Change up the colour. | Explore changing up the colours or changing the weight of the colours. Use websites like color.adobe.com or coolors.co/palettes. |
| 6 | Save versions. | Sometimes we can take a style test too far. So be sure to save different versions as you’re working, so you can roll back to something simpler at any point. |
| 7 | Find a balance. | Push yourself to explore styles you’re not comfortable with but don’t push yourself to a level that you won’t be able to roll it out within the deadline. Find a balance that stretches you in your skills but something that you can manage. |